This privacy notice tells you about how and why we, Thunderful, use personal data about you collected via the websites that this notice is linked to. This notice also provides information about how to contact us and information about your data rights.
This notice does not relate to information processed when playing our games.
The notice also does not relate to applications to work for us, please see our Job Applicant Privacy Policy
We are Thunderful AB of Kvarnbergsgatan 2, 411 05, Göteborg, Sweden. We are responsible for deciding how and why we use the personal data we collect in connection with our websites.
If you have any questions about this privacy notice or our use of personal data, or if you want to exercise your data protection rights please contact us on info@thunderfulgroup.com
For the most part we receive personal data from you directly. This will be the case, for example, where you sign up to one of our newsletters; buy a product from our online shop; send us an enquiry or otherwise contact us (e.g. to pitch your game), post content on our websites (e.g. where the website offers forums), you enter a competition or give away or interact with our social media accounts.
In addition, technical information related to your device and browsing actions are collected via the use of cookies on our websites. See the Cookie section below for more details.
Under data protection law we must tell you why we use your personal data and identify a lawful basis for using your personal data. We use your personal data: (a) where we have your consent; or (b) it necessary to use it for a contract we have with you; (c) it is in our or a third party’s legitimate interests; or (d) where we are required to by law.
Further information is set out below.
Use
Use
We also use and share personal data as necessary to establish, exercise or defend our legal rights and where required by the courts, regulators or law enforcement. We do this on the basis that such use is in our and society’s legitimate interests or necessary for a legal obligation we are subject to.
If our website offers forums or otherwise has functionality for you to post comments on one of our websites, be aware that these comments and any username you provide will be publicly available on the relevant website.
Please also see our Cookie section below.
If we share your personal data with a third party based outside the UK or the EEA, we will ensure that your personal data is afforded an equivalent level of protection as within these jurisdictions. We will usually do this by putting in place contractual clauses which have been approved by the UK data protection regulator and/or EU Commission as providing appropriate safeguards for transferring personal data. Please contact us if you would like further information.
We will keep your information for as long as necessary for the purpose for which we collected it, for example until we have responded to a question you have submitted. We generally implement a 12 month retention period or 7 years where a financial transaction takes place, but we may retain personal data longer than that where we consider it necessary (for example, in the event of a dispute) or we are required to do so by law.
Under data protection laws you have the following rights in respect of your personal data:
Please note that these rights are not absolute and, in certain circumstances, your rights may be limited or may not apply.
If you wish to exercise any of your data rights, please use the contact information provided in the ‘how to contact us’ section above.
On our websites, you may find links to external websites, social media platforms and payment providers. These sites, platforms and providers will process personal data in accordance with their own privacy notices – please do read their privacy notices before sharing personal data with them.
We may update this privacy notice from time to time to make sure it is up to date. We suggest you also check this notice from time to time so that you know our latest privacy practices. If we have your email address we may update you of material changes by email.
A cookie is a small digital file that is saved on your device.
Cookies are used to recognise a user’s device so that it is unique to our systems.
You can learn more about cookies and how to delete / restrict them here. We, our game developers and our third party analytics and advertising partners use cookies and information collected via cookies to:
The cookies used on our websites are either session cookies (which expire at the end of your browsing session) or persistent cookies (which are stored on your device between browsing sessions, for the period of time indicated below).
We need your consent to set non-essential cookies. You can update your preferences with regard to a particular website at any time by clicking on the link to change cookie preferences for that website, which is usually situated at the bottom of the relevant website. You will find further details about who the cookies used on our websites and the duration of those cookies listed below.
In addition, you can manage cookies via your browser settings to effectively make sure no cookies are stored on your computer. It may however also impact how our websites are displayed.
Some cookies are set directly by us and, for game-specific websites which are developed by the third party game developers whose games we publish, some cookies are set by those game developers. In addition some cookies are set by our and their third party analytics and advertising partners. If you consent to non-essential cookies, the third parties set out in the list of cookies below will have access to technical information about your device and browsing actions for analytics and/or advertising purposes (as applicable).
Our advertising partners may share information with other entities such as advertising technology platform providers operating in the online advertising ecosystem and these parties may combine that information with information they have independently collected to provide targeted advertising and to help evaluate whether a particular campaign has been successful.
Advertising cookies:
_fbp
Duration: 3 months
Used by META to store and track visits across websites and display advertisements based on user behaviour
fr
Duration: 3 months
Used by META to show relevant advertisements to users by tracking user behaviour across the web
datr
Duration: 24 months
Used by META to identify the web browser being used to connect to Facebook
personalization_id
Duration: 24 months
Used by X to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
_twclid
Duration: 30 days
Used by X to store the Click ID parameter appended to the landing page URL in order to measure the conversion events that take place on the website.
_twtr
Duration: TBC
Used by X in connection with advertising.
_twu
Duration: TBC
User by X in connection with advertising.
Tt_webid
Duration: 12 months
Used by TikTok to store if the user has seen embedded content.
_ttp
Duration: 13 months
Used by TikTok to measure and improve the performance of advertising campaigns and to personalize the user’s experience (including ads) on TikTok.
IDE
Duration: 13 months
Used by Google DoubleClick to provide ad delivery or retargeting.
NID
Duration: 6 months
Used by Google to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page, and whether you want to have Google’s SafeSearch filter turned on.
test_cookie
Duration: 15 minutes
Used by Google DoubleClick to determine if the user’s browser supports cookies.
_gads
Duration: 13 months
Used by Google DoubleClick to provide ad delivery or retargeting.
_gpi
Duration: 13 months
Used by Google DoubleClick to provide ad delivery or retargeting
_gcl
Duration: 90 days
Used by Google analytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions users have with our business.
_gac
Duration: 90 days
Used by Google analytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions users have with our business.
_gcl_au
Duration: 90 days
Used by GoogleAnalytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions customers have with your business.
Analytics cookies:
_ga
Duration: 24 months
Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat
Duration: 1 minute
Used by Google Analytics to throttle request rate, which means that it limits the collection of data on high traffic sites.
_gid
Duration: 1 day
Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.
Our websites use cookies from Google Analytics, which is a tool for analysing traffic on our site and in connection with online advertising.
If you are logged on to your Google account and have allowed Google the rights to cross-reference your browsing history when you visit our websites, you will be subject to targeted advertisements based on the websites you have visited, including our websites. Information is collected through Google Analytics which makes it easier to show you relevant ads. Please read more about what information is collected by Google here and how Google uses information from sites that use its services here.
More information about Google Analytics opt-out browser add-on can be found here:
You can find out more about how to turn on or off personalised ads provided by Google here.