Wednesday 27.10.2021

Thunderful Acquires Robot Teddy To Spearhead New Investment Pillar and Continue Self-Publishing Support

Establishment of Thunderful Investment kickstarted with two funds as funding expertise added to highly successful games publishing and development business

Gothenburg, Sweden – October 27th, 2021 – Thunderful Games is pleased to announce that it has acquired Robot Teddy as the company expands its offering to add a new investment pillar to its successful games publishing and development businesses. 

With Thunderful welcoming Robot Teddy into the fold, the company will now have three key areas of business: games development, games publishing, and the new games investment pillar, Thunderful Investment, that will be led by Robot Teddy.        

“The acquisition of Robot Teddy supports our strategy to grow our Games segment and the Group as a whole,” said Brjánn Sigurgeirsson, CEO of Thunderful Group. “Robot Teddy and their founder Callum Underwood have established a well-earned reputation for their work in the industry. They are exceptionally well-connected and keep their ears to the ground. Along with everything else they do, they will help us invest in superior games and studios”. 

“From the moment we began thinking about adding an investment pillar to our games publishing and games development businesses, Robot Teddy stood out in our minds as the obvious partner,” said Agostino Simonetta, Chief Strategy & Investment Officer at Thunderful Games. “The proven expertise that Callum and the team at Robot Teddy bring to Thunderful will be invaluable and we are really excited about the work we are going to be doing together.” 
Two New Funds Open Opportunities For Developers 

Thunderful Investment will establish two new funds, which will be managed in collaboration with Robot Teddy to bridge gaps where there is currently a lack of options in the industry. As well as managing these funds, Robot Teddy will continue to offer support to developers who want to self-publish. 

The first of the new Thunderful Investment funds will be targeted at the development of game prototypes and vertical slices. The paucity of prototype funding is a huge problem in a games industry that currently favours those that already have substantial financial reserves. This fund will help redress that balance and unleash the creativity of independent creators. The second fund will support the development of VR games, a booming sector that is rife with opportunity when it comes to self-publishing. VR project funding is sorely under-served, and up until this point has been focused on a small number of publishers, platform funds, or investment.

Robot Teddy brings years of experience and a demonstrable record of success working in self-publishing, funding, scouting and business development. This, combined with its background bringing indie and VR projects to fruition, makes Robot Teddy well-placed to undertake this exciting new work. With the support of Thunderful, Robot Teddy will be able to leverage its talent working in these areas more effectively than ever before. 

Robot Teddy will continue to be headed up by founder Callum Underwood, with Ranjani Natarajan as COO, and continue to work with its clients and partners, which include Among Us developer Innersloth, SUPERHOT, Gang Beasts developer Boneloaf, What The Golf? developer Triband, Bunnyhug and many more. For these clients and others, Robot Teddy manages business development, release management, and strategy.  

“I’m delighted to be joining Thunderful. Having them believe in our vision and goals, and understand the path we want to forge for self-published devs in the industry, is rare and wonderful.” said Robot Teddy founder Callum Underwood. “They’re giving us the support we need to develop and implement long-term plans that just wouldn’t be possible otherwise. We get to manage our own funds, we get to still work with all our clients, and we still get to be Robot Teddy. Hooray!”

For more information about the Robot Teddy acquisition:
About Thunderful Games
Founded in 2017 Thunderful Games is one of the two business segments in Thunderful Group AB, the other being Thunderful Distribution. Thunderful Games started as a merger between two Swedish self-publishing indie studios. Over the last few years Thunderful Games has, organically and via acquisitions, grown into a global organization with eight development studios and over 300 employees. Besides the award-winning internal development pipeline, Thunderful Games also publishes a large number of third-party titles.

About Robot Teddy
Robot Teddy is headquartered in the United Kingdom, with contractors and partners in the Philippines, South Africa, Netherlands, and Canada.

Robot Teddy manages business and strategy for multiple games and studios, including Among Us, Gang Beasts, SUPERHOT, and more. Robot Teddy is also co-developing Viewfinder, a new title from Fern Turtle. 

Wednesday 27.10.2021

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